For two decades, i3 has been the entire creative and e-commerce department behind WACKYwalk'r, the family-run brand out of Hatfield, PA. One no-pull leash, then a full line of products dogs and their humans have come to love.
In 2004, WACKYwalk'r was a founder, a workshop, and a genuinely better idea: a patented no-pull dog leash, handmade in North America, that corrected pulling without hurting the dog. What it didn't have was a brand, a store, or a way to reach the people who needed it.
The first job was small: a logo and a first website. It could have ended there. Instead it became a twenty-year partnership, with i3 growing into every creative and commercial role the company needed as it scaled from a single product into a nationally recognized name.
Over twenty years, i3 handled essentially everything a brand puts in front of a customer, and directed the outside partners who helped make it, managing many different agencies across the relationship.
The logo, the look, and the voice that grew from one product into a full family of brands.
Naming, branding and packaging the products that became the company's best sellers.
Retail-ready packaging across a growing line of sizes, colors and bundles.
The online store, twice re-platformed as the business grew: Flash to BigCommerce to a full Shopify rebuild.
Counter and shelf displays that win space in independent pet stores nationwide.
Booth design and graphics for the shows where wholesale accounts are won.
Print ads and collateral that carried the brand into catalogs and the trade press.
Product and brand videos for the site, social and retail partners.
Briefing and managing many outside agencies over the years, so the brand always stayed one brand.
The names and the words that sell: product copy, taglines and campaign lines for web, packaging and print. (Lines like "The Toughest Ball Of All" and the BestFetchToy.com handle.)
i3 designed the retail presence too: counter units and floor displays that win space in independent pet stores, plus the trade-show booths and packaging that turn a wholesale buyer into a standing order.
Today the products sit on shelves nationwide, and the store is a Faire Top Shop.
In 2019, i3 helped name, brand, package and launch WUNDERball, a virtually indestructible natural-rubber fetch toy that cleans teeth, floats, and takes an unpredictable bounce dogs can't resist. It quickly became the brand's all-time best seller and the anchor the rest of the catalog would be built around.
It carries a 4.9-star rating across well over a thousand reviews, and quickly outsold everything else in the catalog. The hard part now isn't demand. It's keeping it in stock.
In 2023, i3 led a top-to-bottom rebrand that pulled everything under one confident identity, turning a company known for a single leash into a recognizable house of "WUNDER" products, and setting the template for everything that came next.
A patented, handmade no-pull leash, later rebranded WUNDERleash, establishes the brand and its 20-year reputation with vets, trainers and dog owners.
i3 helps name, brand and launch the fetch toy that becomes the all-time best seller and the center of gravity for everything that follows.
A full rebrand unifies the line, bringing WUNDERball and WUNDERleash under one confident identity and setting the template for everything that follows.
i3 moves the store from BigCommerce to Shopify and optimizes it, and online sales climb sharply on the new foundation.
An all-natural, USA-baked treat extends the family: the reward that earns the next walk.
A ball-for-ball donation program launches, matching every donated WUNDERball to a shelter dog. Brand purpose made tangible.
Annual online sales growth the past two years, and on pace to do it again.
Dogs and their families, reached over two decades, and counting.
One creative partner, one brand, from first logo to national best seller.
Across roughly 2,350 reviews, from a brand now shipped across continents.
“It's not a launch or a press hit that gets us excited. It's a shelter dog picking up a WUNDERball and not putting it down for an hour.”
Twenty years with one brand isn't an accident. If you want work that lasts and sells, pull up a seat at the table.